It can feel super exciting when you decide to start your own service based business. This can be closely followed by asking yourself the question ‘how to find clients?’. It can be hard when you’re getting started, so here are 15 methods to help you find and attract clients.
1: Write blog content that answers some of your clients questions
Creating content is undoubtedly the best way to demonstrate your expertise and become known as the go to expert in your field. The main way that I do this is by writing blog content. It will help your potential clients to find you and then get to know what you do.
2: Guest Blog
Guest blogging is a great thing to do when you are getting started. You can write for blogs who already have an established audience (full of your ideal clients) and start to build a name for yourself.
3: Be interviewed on a Podcast
Reach out to a few podcast hosts that talk on your topic and see if they would be willing to interview you. As with guest blogging, this is a great way to utilize someone else’s audience to grow your authority and visibility.
4: Share tips on Instagram
Don’t just use Instagram to share pretty pictures – use that caption to share tips on your skill. If you don’t want to give it all away, use the caption to educate your audience on why your services are so valuable to them.
5: Share videos on Youtube
Video is huge and a great way to build an authority and trust with your audience because they can hear and see you. If you don’t feel you are ready to show up on video yet, you could do what I do. Share a screen or a slideshow and talk, it’s a great way to build up your confidence on video.
6: Share videos on IGTV
Much like Youtube, IGTV is another great way to demonstrate that you know what you are talking about. For some reason, I don’t mind showing my face on IGTV – go figure. There is also the added bonus, that if you don’t have 10k followers yet (I don’t) you can share links in your IGTV video and then promote it on your IG feed and stories.
7: Go live on your FB page
Going live was the major thing to do last year. It was the best way to show up in people’s feeds. It is still a great way to generate trust with your potential clients. If you don’t want to do it on your Facebook page, try it in a group first. That’s what I did, I started going live in my community for tech help for solo entrepreneurs and gradually built up confidence.
8: Share short story tips on Insta and FB
Break down your Instagram or Facebook stories into short tips. If you share value, people will be sure to hang around to see what you have to say as you are always serving them. Then when the time comes that they need help – you will be first to spring to mind.
9: Grow your email list
As you share all of this amazing knowledge with your ideal clients, make sure you keep in touch by adding them to your email list. Offer something free that will help them with their challenge, something that leads perfectly to what your paid service or offer is. Then you can continue to build the know like and trust factor to those on your list and feel comfortable and happy to then make your pitch to them.
10: Ask for referrals
If you already have some happy clients, then why not ask for a referral as word of mouth is by far the best way to gain clients and it’s minimum effort for you as you are just providing the most amazing experience to your clients.
11: Follow up with past clients
Just like I suggest you ask for referrals from past clients, you could also follow up with past clients to see if they need any further help. They have already paid to work with you and if they had an amazing experience then they are likely to want to work with you again.
12: Follow up with potential clients who never bought
If you have people in your audience who showed interest but never bought from you, ask why they didn’t buy. This can be tough but you could get some invaluable information to help you to improve your service or offering.
13: Share tips in FB groups
If you are in Facebook groups that include your ideal clients then share tips in there. Often these groups are promo free so offer advice instead. If the group owner is uneasy about you offering up tips (I’ve had this) then just go in and be helpful. Answer questions and show that you know what you are talking about.
14: Invest in FB or Insta ads
If you struggle to attract the right people on Facebook or Instagram then you could run an ad campaign. The beauty of Instagram and Facebook ads is that you can target audiences if you don’t have your own audience. It can be pricey, particularly if you don’t know what you’re doing. I have experimented with Facebook ads and I’m still not particularly comfortable with how to set up a good ad.
15: Have a pinning strategy
Last but by no means least, my favourite way to find clients and to grow my email list is using Pinterest. I find I get the best return for my time investment by using Pinterest. You can spend an hour a week setting up Pinterest and it will bring in a steady flow of leads to your business.
The best bit is, if you are creating the kind of content that attracts your ideal clients to your site they will convert to leads. I find it a lot less work than social media which as a busy mum, is a must. If you don’t know where to start with Pinterest or how to find clients using Pinterest then grab my free Pinterest path way which will break down the main action steps you need to take.
Pick a Few
Find a combination of these methods that works for you. Just pick a few or you will end up feeling overwhelmed and frustrated. Let me know what your favourites are in the comments.
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