Welcome to the second post in this Pinterest marketing for beginners series. The aim of this series is to go back to basics and share the main building blocks of Pinterest that you need to understand before you move on to the more complex Pinterest marketing strategies. In this post I’m going to share with you how to make a pin on Pinterest.

Did you catch the first post in the series?

It is a good idea to have your profile set up before you upload any of your own pins to Pinterest so that you have boards available to add your pin to. I recommend going back to read the first post in this series which is about how to create a board in Pinterest after you have read this article and before you do any more.

Creating the perfect pin

It used to be that people would create crazy tall pins because they would take up lots of space on the vertical feed and therefor stand out more. This is no longer a good strategy. The optimal pin dimensions that come direct from Pinterest is a ratio of 2:3 (for example 1000 x 1500 pixels).

You can create pins to these dimensions using your favourite design tool.

To help you, I have created a free set of 4 pin templates that you can use in the free version of Canva. I have also created a more comprehensive set of 18 templates for sale that includes formats that convert very well to click throughs to this blog.

You can find the paid set of optimised pins here.

You can sign up for the free pin templates here.

How to upload a pin to Pinterest

Once you have created a pin with an enticing headline or image that you are happy with it’s time to upload it to Pinterest. I have created a short video tutorial to show you how to make a pin on Pinterest. What that actually means is how to upload the pin that you have already created elsewhere.

What Next?

If you want to take your new found Pinterest skills to the next level, make sure you grab the free Pinterest Pathway PDF guide. If you don’t want to do it yourself, you can enquire about my Pinterest services here. Grab the Pinterest Pathway below:


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