This post contains some affiliate links: This means if you click on an affiliate link and make a purchase that I will receive a commission at no extra cost to you.
Do you ever wonder how to measure business success? For me, the top indicator is if your business is profitability. Having money in the bank is a way to ensure that your business finances are stable. This stability will help your business keep going long term because you are able to react if anything unexpected happens.
In this post we’ll look at why high revenue doesn’t necessarily mean that you will be profitable. I’ll also share a very inexpensive tool to help you ensure that your business always remains profitable.
High revenue doesn’t mean high profit
We’ve all seen the countless claims by people who make six figures. I have to admit that these claims make me a little loopy. Generally people are very happy to shout about how much income they have generated. They are not so keen to share how much money they had to spend to make those six figures. There are exceptions to this rule but a lot of online claims just share the positives and skip the negative parts.
If you made 100K but spent 90k on ads and tools to get you there, that’s not such a great story to shout about is it?
You can be profitable with a small revenue
If you are smart with your money, even if you earn a much lower revenue than 100k you can ensure your business is profitable. If you allocate every penny (or cent) that you earn to a purpose and stick to your plan, you will have a profitable business almost from the start.
Money management is key
Managing the money you earn is key to your business success. When money comes in, allocate some to pay your taxes, some to pay yourself, some as profit (this is to ensure your business stays profitable) and only reinvest what is left back into your business. This will force you to look at your business expenses regularly and only pay for the items you absolutely need to keep your business running.
This is very much the opposite way of thinking to the business coaches that recommend investing a fortune in yourself upfront. This is about really thinking about what you spend your money on and if you need to spend that money. With this method you could bring in a tiny income and still be able to pay yourself, your taxes and make a profit.
I have created a profit calculator to help you allocate any revenue that you bring into your business. You simply enter in your revenue and the calculator will allocate that money between pay for you, tax, profit and will tell you what is left to invest in your business. You can change the rates for tax, pay and profit to suit your needs. Find out more about the profit calculator here.
I thought I would create a Pinterest marketing for beginners series to go back to basics for those of you who are totally new to Pinterest. This post is all about how to create a board on Pinterest. Sometimes as mega-users of Pinterest we forget that not everyone is...
Pinterest is by far my favorite way to drive quality traffic to my website. As a Pinterest strategist I may be biased but I way prefer it to social media. I have wasted a lot of time posting on social media for little to no engagement - and hardly anyone clicks though...
If you use instagram, you will be aware of the frustration of not being able to share links in your posts. If you have over 10K followers you can share links in your stories but you still can’t share links in your main feed posts. How do you get around this? Most...