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Let’s talk about the ever so exciting topic of email lists! This post is not going to be about building a huge email list right out of the gate. These are my list building tips for beginners who live in the real world and don’t tend to experience over night success.

I am in a number of Facebook groups where people started building their list at the same time as me but who are not gaining as many new subscribers as me each month. (At present I get about 50 a month). It’s not amazing but I’m not running ads or doing any major marketing activity yet. I’m still working on building my foundations which is the whole point of this blog post.

List Building Tips: Strong Foundations

About a month ago I joined a list building course to get super serious about growing my list. I have completed the first modules and was surprised to learn that I have been doing everything right so far.

I have set up good foundations and I had already done it already on my own, It turns out I didn’t need the course for these parts after all (thanks imposter syndrome). When I joined the Facebook group of students I realised that most of us start slow and we just need a little patience to see our lists really take off.

So here is a run down of my top 3 list building tips for beginners to focus on when you’re just getting started.

1: Decide on a great lead magnet

A lead magnet is a free gift that encourages your audience to opt in to your email list. You need something that bridges that gap between what your audience needs and what you will sell down the line. If you can give them a quick win with your freebie then they will start the process of trusting you.

If you want to get laser focused on creating the perfect lead magnet, I offer a lead magnet strategy session where we work through all of the considerations for your ideal client so yu can get laser focused on your lead magnet.

2: Create regular content

This is the part that a lot of entrepreneurs I know personally don’t do. It’s probably why their lists aren’t growing as much as mine. They have the lead magnet but they don’t have the regular content to keep on driving new traffic to their site.

I admit, coming up with enough content to share on a weekly basis can be time consuming but there are ways to come up with new content ideas. Also, the more you do it, the better you become at it. As a side note, you need to make sure that your content is related to your niche or area of expertise so that you are driving the right traffic to your site.

3: Optimize your site

Once you have the amazing lead magnet and the content that is driving new traffic to your site you need to make sure that the traffic knows about your lead magnet. You can do this by optimizing your site. One way that I do this is through polite pop-ups. I know that pop-ups are controversial but they do work. My solution is to use a pop up that appears when someone is leaving my site or when they click on a button – also known as a polite pop up. This is so that it doesn’t spoil the experience of my reader. I know I hate it when something pops up right when I am in the middle of reading an article. To achieve this I use a tool called popup ally.

Next Steps

Once you have your foundations in place you need to start driving traffic through marketing activities. My favourite and top marketing tool to drive traffic to my site is Pinterest. If you would like to know more about how to use Pinterest to drive traffic to your site with the aim of converting readers to subscribers you can grab my free Pinterest Path Way to Grow your Email List below.


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